1. Why is fashion so reflective, when it could be purely functional and behavioral? (Why do people feel an impulse to express and redefine themselves through their clothes?)
Fashion can be very reflective because clothes can clearly depict ones personality. From wearing a simple t-shirt to wearing designer jeans, clothing can significantly express a lot about someone. People through out time have chosen reflective fashion versus functional/behavioral fashion as early as the 16th century. During this era, it was very common for Elizabethan women to wear extremely uncomfortable iron corsets to flatten their bodies, given them a slimmer figure and an "ideal silhouette". Although wearing intensely heavy iron corsets were not the most enjoyable thing, they reflected class, status, but most importantly the fact that they were in vogue with the latest trends.
2. Jones discusses the importance of time as it relates to fashion- why does fashion change and evolve, instead of remaining static and functional?
Fashion tends to change and evolve through time due to changes in pop culture. As pop culture progresses, many things develop creating new trends. Although this is true for the most part, sometimes fashion may actually just stay dormant due to the fact that it successfully met all the requirements, consumer needs, and most importantly the essence of timelessness. For example, a fashion trend that has clearly not faded throughout the years has to be Coco Chanel's "Little Black Dress" (LBD). Its arrival clearly revolutionized the fashion world by being very versatile and affordable. As this essential trend still remains ubiquitous, it has ultimately become an essential item for women to have in their closet.
3. Based on the reading, make a checklist of principles to consider when designing a garment.
- Aesthetics
- Quality
- Production
- Pricing
- Consumer
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