1. To what extent is packaging important in marketing a product? Give an example of how a package influenced your decision to buy (or not to buy) something.
In my opinion there are several products that packaging doesn't necessarily matter but it has definitely played a factor when buying the product. For example, I usually would buy the generic rectangular juicy fruit gum with the small packaging. Then when the "5" gum hit the market, I was more influenced to buy that type of gum due to their unique sleek design.
2. What other products have iconic packaging?
Other products that have iconic packaging are water bottles such as Smart Water and Fiji. Their unique packaging attracts more consumers than the ordinary bottles.
What usability issues exist for packaging? Give examples of particularly good or bad packaging from usability perspective.
An example of good packaging can be CD cases. They are small, practical and protect the product.
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