"What Main Street Can Learn from the Mall"

1. List the criteria Robert Gibbs uses to evaluate a Main Street.

-Location
-Advertising
-Generators
-Smooth Navigation
-Visceral Appeal

2. Think critically of Gibbs' argument. Do you think "Main Street" should be a mall?

In my opinion Main Street shouldn't be a mall because it seems that consumers tend to prefer stores that are "power centers" due to their accessibility rather than stores located in malls. The fact that the consumer doesn't have to navigate through several stores to get what they want, seems less time consuming for shoppers. Even though I believe that Main Street shouldn't be a mall, I think that they should still posses "mall-like" qualities to attract customers. At the end of the day stores work to serve the customer needs and they should strive to make stores to satisfy customers' needs.

3. Make your own checklist to judge a Main Street. What things do you think are important?

The following qualities that I believe are essential to attract a wide variety of shoppers and thrive in a commercial environment include:

-Location
-Accessibility
-Lighting
-Uniqueness
-Resting Areas
-Tidiness
-Variety