The author's key points were what the shopper truly wants when making making a trip in a city. It is mentioned in the reading how many believe that it is best to to have a very elaborate city scene, but shoppers actually want the opposite. The consumers want to be able to walk through the city without having any hassles walking on sidewalks that are necessarily not wide enough or with cracks. Whyte mentions the importance of how cities should should be structured and what is necessary for them to offer.At the end of the day consumers seek for practicality.
2. Compare Whyte's ideas on design to Norman's concepts that were studied earlier. What's similar? What's different?
Some concepts that both share are the reflective, behavioral, and visceral principles. While Norman spent more time highlighting each type of design, Whyte spends more time emphasizing the importance of behavioral design. While he also touches on the other forms of design he explains how behavioral design should be the primary factor. This makes sense because it always comes down to satisfying the consumer and their needs.
3. Create a checklist, based on Whyte's chapter, that would be used to analyze an urban area.
- Variety amongst stores
- Maneuver friendly
- Wide sidewalk
- Captivating store displays
- Street lighting (lamp posts)
- Store entrance design
- Trash cans
- Overall balance
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